Tuesday, August 31, 2010

Kerela Emerges Top Asian Travel Destination in 2010



Kerala’s serene beaches, tranquil stretches of emerald backwaters, lush hill stations and exotic wildlife has emerged as the winning combination for the travellers to vote the state as the best Asian holiday destination ahead of Bali, Phuket and the Maldives.

The accolade was revealed in the ‘Best in Travel poll 2010’ carried out by an independent online travel magazine Smart Travel Asia. It is a destination of reader’s perception and favorite travel brands. The poll, conducted throughout May-July this year, puts the spotlight on ‘aspirational” brands and travel trends in the region.

Bali and Phuket were voted as second and third most favorite holiday destinations in Asia. The only other Indian travel destinations to be listed in the top 10 were Rajasthan and Goa which came in at eighth and tenth spot respectively.


The vote is based on actual travel experience, word-of-mouth, as well as an idea of the brand drawn from ads and PR. Voters polled in 12 categories including Asia's best business hotels, luxury resorts, spas, destinations, business cities, shopping spots, and the world's best airlines and airports.

Bangalore Travel figures in the eighth position in the top 10 cities in Asia for businesses. Jet Airways figure in the top 10 airlines worldwide and those for business class and for cabin services. In the category of budget airline, Two Indian Airlines,Spice jet and Kingfisher Red figure in the top 10.

Approximately 60 per cent of voters are based in Asia (largely Singapore, Australia, Hong Kong, India, China, Japan, Malaysia, Thailand, Philippines, and the Middle East), 20 per cent in UK/Europe and 20 per cent in USA and North America.

On average, voters took 13.56 air travel trips over the last 12 months and earned US$164,501 in household income. Smart Travel Asia has over one million readers worldwide. Kerela is already on top of the Tourist map and has healthy Air and Bus services including Volvo Buses and Ac Car travel options.

Tags: Kerela Travel Packages

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